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NTUC Fairprice

We designed a collection of limited edition re-usable shopping bags, featuring eye-catching graphics. 15,000 bags were sold out within a few months. This was supported by pop-up workshops for children in store and a collaboration with food blogger and chef from 'Fusspot and Foodie' to create a series of kid-friendly healthy recipes.

Curatorial Approach: to bring art to the mainstream we wanted eye-catching, pop-art style graphics that had an embedded message about healthy eating. This visual metaphor about the dangers lurking in fizzy drinks was the perfect solution. 

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Pr mockups
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© The Unusual Network 2020

© The Unusual Network 2019