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GRAN TURISMO CUP ASIA 2021

Working with Dentsu, we curated and commissioned artists from 7 countries to design the car livery for Toyota Gazoo Racing, a virtual race in Gran Turismo Asia Cup 2021. Commissioned artists were Muklay (Indonesia), PixelJeff (Taiwan), Tikkywow (Thailand), Tobyato (Singapore), Zooka Lee (South Korea), Cloakwork (Malaysia), and Acid Toad (India). Leading up to the race, members of the public were asked to submit ideas for their national car livery via Facebook. A panel of judges selected the winning concepts that were then brought to life by the respective country artists.

 

Check out the race day highlights for each country below!

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© The Unusual Network 2020

© The Unusual Network 2019